Understanding Google Search
June 15, 2020
The following explanations of Google search may seem self-evident, but in order to market your business on the World Wide Web, it's necessary to recap and start at the beginning.

So how do we appear on the first page of Google search, for all three categories.

Pay Per Click Advertising - PPC (Paid)
The listings at the top of the page (with the subtle Ad icon), are companies that have bid for their website to appear for the keyword or phrases being searched for in google. Their position is based on the bids and relevance like an auction. So they are paying to be listed here. Every time that Ad is clicked, they are charged the bid amount agreed.

Local Directories (FREE)
Google searches also return a map with pins scattered on them, showing the location of certain local companies. Local being the most important word, Google will display different results based on the location of the user. Make sure you appear top within your town. To do this register your business with Google My Business. The process is an online signup and they will send you a postcard with a code to that specific location, so don't lie about your address.

Search Engine Optimisation - SEO (Free)
The listings below maps are results ranked by Google that are the most relevant to the search term, depending on the websites content. Relevance is calculated through Google’s algorithms that take into account over 200 different factors. So think of Google like a Library, if you don't tell google what your website is about, Google wont position your Website where people expect to find it.

Please Note: These tactics are all well and good, but appearing top of Google without a website built for conversion can be an expensive and cause self doubt.

No comments yet
Write a comment...

Digital Tool Shed Membership

£16 / month
  • Digital Tools (Free & Paid)
  • Website Design 🎨
  • Local Directory Listings
  • Local Business Marketing 🎓
  • Social Media Tactics
  • Book Recommendations
  • Access to me 💬
Includes access to 1 product:
Get access